Bex Whitfield

Copywriter London, UK

FINDING THE RIGHT WORDS

Expressing ideas, connecting with an audience, grabbing attention: these days words need to work hard to cut through the daily chatter and shouting that compete for our attention. That's why I love copywriting. It's about finding the right words and crafting them so they soar above all the noise. And it's what I do best.

A WORD OR TWO ABOUT ME

I'm London based with agency and in-house experience across DM, digital, press and integrated projects. Sectors I've covered range from telecoms and TV, retail and charity to travel, finance and technology. I'm as happy coming up with ideas, strategy and slogans as I am writing web content, brochures or blogs.

Tone of voice is one of my specialties and as well as writing for marketing and advertising, I have editorial experience as a journalist and PR. So I'm comfortable producing articles, press releases, promotional literature - short copy, long copy, social media content, whatever a project demands.

PROFESSIONAL, MAKE NO MISTAKE

In my time I've edited for whole teams, proof-read and coached junior writers, acted as brand guardian to ensure tone of voice and consistency for key clients. So to 'copywriter', add project management skills and enough expertise to handle a brief right up to the final sign-off.

Specialties

advertorial digital content advertising editorial marketing web DM press email copywriting brochures

Skills

proof-reading creative web content headlines editing body copy