Thomson Holidays

Copy for a highly personalised mailer in calendar format for Thompson Holidays

A reminder, targeted at previous Thomson holidaymakers

Mailed at same time as last holiday booking and packed with reminders

Highlights key dates and events - when they arrived, activities, hotel etc.

Suggests holiday destinations (tailored to couples or families) with incentives

The mailing won MCCA Best Award 2008 and IDM BPA 2008 (Diamond winner)