Thomson Holidays

Copy for a highly personalised mailer in calendar format for Thompson Holidays

A reminder, targeted at previous Thomson holidaymakers

Mailed at same time as last holiday booking and packed with reminders

Highlights key dates and events - when they arrived, activities, hotel etc.

Suggests holiday destinations (tailored to couples or families) with incentives

The mailing won MCCA Best Award 2008 and IDM BPA 2008 (Diamond winner)

For

Thomson