Copy for a highly personalised mailer in calendar format for Thompson Holidays
A reminder, targeted at previous Thomson holidaymakers
Mailed at same time as last holiday booking and packed with reminders
Highlights key dates and events - when they arrived, activities, hotel etc.
Suggests holiday destinations (tailored to couples or families) with incentives
The mailing won MCCA Best Award 2008 and IDM BPA 2008 (Diamond winner)