Australian Hearing video campaign
Brief: to educate and encourage Australians experiencing hearing difficulties to get a hearing check. Using John Paul Young’s chart topping hit I Hate The Music, I created mondegreens (humourous misheard lyrics) to highlight hearing problems. JPY stars in the campaign – he’s an Aussie icon, famous for his 70's hit Love Is In The Air which also features in the film Strictly Ballroom.
online, video, viral