Close Brothers Savings

Description

Overhaul of the Close Brothers Savings website to update, simply and re-energise the existing content and add new imagery, new copy and new tone of voice to reflect Modern Merchant Banking.

The website upgrade also coincides with new transactional functionality enabling customers to manage and open accounts online. I have been involved in shaping the customer journey and developing copy content.

Role

Copywriter and content strategy

For

Close Brothers Savings

Date

2018